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A pre-seed venture fund dedicated exclusively to CPG

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ABOUT US

We invest in the next generation of high growth consumer brands — at the stage before anyone else is paying attention. All founders welcome.

Portfolio Brands

Founder & Managing Director

Mayur Aras

Prior to starting Lucinda Capital, Mayur led brand and innovation activities for 10+ years at Chobani, Nespresso (Nestle), ALOHA and Applegate Farms (Hormel).  His angel investing track record includes breakthrough CPG brands like Olipop, Leisure Hydration, Maazah, Nguyen Coffee Supply and more. Mayur began his career at PNC Financial Services and holds a BS in Mathematics and MBA from Penn State University. 

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