



WE INVEST
IN...
Underrepresented founders of intentional consumer brands.
Who We Invest In
1.
Consumer brands founded by BIPOC, women, and the LGBTQ+ community.
2.
Early-stage consumer brands that have potential for high growth
3.
Individuals fostering innovation in the food and beverage, personal care, beauty, health and wellness, and consumer technology industries.
About
Mayur Aras, Founding Partner
Mayur has over a decade of CPG experience at both blue-chip brands as well as start-ups. With an undergraduate degree in mathematics, Mayur started his career in finance before finding a passion for the natural consumer products industry and particularly for brands created by minority founders. He's led brands in a variety of different capacities including brand management, innovation, experiential marketing, and partnerships.
Mayur is also an advisor and mentor to up and coming CPG brands as part of SKU, the nation's leading CPG accelerator, and an active member of The Angel Group, a community of capital, connections, and capability for early stage food and beverage brands.

