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Lucinda Capital invests in consumer brands that are changing their categories or creating new ones altogether. We provide capital and support to help founders scale their brands.

Investment Criteria

  • Stage: Pre-seed

  • Check Size:  Up to $100k

  • Valuation Cap: Under $10MM post-money

  • Financial Profile: Pre-revenue to $2MM, 40% gross margin minimum

  • Categories: All CPG (F&B, pet, beauty, etc.)

  • Structure: SAFE preferred, C-corp required

  • Ownership Target: 1-2%

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  • What's Important: 

    • Founder and product with a clear reason to win in their category​

    • Real organic pull - early velocity, repeat customers or non-promo driven retail signal

    • Unit economics that work from Day 1

    • Clean cap table

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  • What's Not:  

    • Where you went to school​, number of degrees

    • How much capital you've raised thus far

    • Your professional experience prior to being a founder

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